Press Kit
Enlighten Animation Labs
Everything journalists and media need — company facts, product descriptions, founder bios, boilerplate copy, and downloadable assets.
Company Facts
Company
Enlighten Animation Labs
Incorporation
Delaware C Corp
Founded
November 2025
Location
San Francisco, CA
Founder
Bell Chen (CEO)
Products
Superdirector, Superpencil
Products
Superdirector
$29/moOrganic brand growth and video intelligence tool. Drop a brand or content URL, get a strategic feed of viral ideas for your niche, analyze what makes videos work, and turn selected ideas into scripts, storyboards, prompts, and production plans you can export into any workflow.
URL → Strategic feed → Full script → Storyboard → Exportable prompt pack
Superpencil
Public PreviewAn agent-native visual thinking app. You draw, annotate, and sketch on an infinite canvas — AI agents respond visually in the same space. No prompts. No text boxes. The pencil is the interface.
Founder
Bell Chen
Founder & CEO
Bell prefers slower LLMs — he can't read as fast as they output. When he tries to describe a design idea in text, the idea dies in translation. So he started drawing things out on paper and photographing them as input. That's visual-in visual-out — he was doing it by hand before building it into a product. Coding since 14. Image generation paper at 18 (IEEE oral). Built Superworld (ST World) — 20,000 users, featured on a16z market map. Built Superpencil in 6 months, Superdirector in 6 weeks.
Boilerplate Copy
Short (50 words)
Drop a brand or profile URL. Get a strategic viral feed for your niche, analyze why videos work, and turn ideas into scripts, storyboards, prompts, and shot plans. Export anywhere. $29/mo. superdirector.app
Medium (100 words)
Drop a brand or profile URL into Superdirector and it builds brand context, finds what is working in your niche, and delivers a strategic feed of ideas you can actually use. From there it generates scripts, storyboards, prompts, and production plans for export into live-action or generative workflows. It is built for organic growth, not just one-off video creation. From Enlighten Animation Labs. $29/mo. superdirector.app
Full (150 words)
Superdirector is an organic brand growth and video intelligence product from Enlighten Animation Labs. Drop a brand or content URL and it builds a brand-aware feed of ideas, hooks, formats, and creative directions tailored to your niche. It analyzes what makes videos work, then turns selected ideas into scripts, storyboards, prompts, and production plans you can export into other tools or real-world production. Today, Superdirector does not natively generate final videos inside the product. The value is the intelligence layer: finding what to make, why it should work for your brand, and how to brief production clearly. Over time, the platform expands beyond video into posts, corpus, scheduling, collaboration, and broader brand systems. Alongside this launch, the team previews Superpencil — an agent-native visual thinking app where you draw and AI draws back on the same space. Superdirector is $29/mo at superdirector.app.
Story Angles
Tech Press
AI Social Media Planning That Starts From a URL
Drop a brand or content URL and Superdirector builds a strategic feed of brand-fit ideas, analyzes what is working in your niche, and turns selected directions into scripts, storyboards, prompts, and production plans. Built for social media brands that need repeatable organic growth, not more guesswork.
Creator and Film Press
Turn Trends Into Usable Creative Direction
Every content planning tool stops at generic inspiration. Superdirector goes from trend discovery to usable output: drop a URL, get a brand-aware feed of ideas, pick one, and receive the script, storyboard, prompts, and shot plan needed to brief production fast.
AI and Startup Press
Discovery-First Content Planning
Most tools jump straight to assets. Superdirector starts with what actually matters for growth: what should this brand make next, why will it work, and how should it be executed. It analyzes competitor hooks and production patterns, then writes the scripts, storyboards, prompts, and production plans.
Assets
Logos, screenshots, and founder headshots for media use.