Press Kit

Enlighten Animation Labs

Everything journalists and media need — company facts, product descriptions, founder bios, boilerplate copy, and downloadable assets.

Company Facts

Company

Enlighten Animation Labs

Incorporation

Delaware C Corp

Founded

November 2025

Location

San Francisco, CA

Founder

Bell Chen (CEO)

Products

Superdirector, Superpencil


Products

Superdirector

$29/mo

Organic brand growth and video intelligence tool. Drop a brand or content URL, get a strategic feed of viral ideas for your niche, analyze what makes videos work, and turn selected ideas into scripts, storyboards, prompts, and production plans you can export into any workflow.

URL → Strategic feed → Full script → Storyboard → Exportable prompt pack

Superpencil

Public Preview

An agent-native visual thinking app. You draw, annotate, and sketch on an infinite canvas — AI agents respond visually in the same space. No prompts. No text boxes. The pencil is the interface.


Founder

Bell Chen

Founder & CEO

Bell prefers slower LLMs — he can't read as fast as they output. When he tries to describe a design idea in text, the idea dies in translation. So he started drawing things out on paper and photographing them as input. That's visual-in visual-out — he was doing it by hand before building it into a product. Coding since 14. Image generation paper at 18 (IEEE oral). Built Superworld (ST World) — 20,000 users, featured on a16z market map. Built Superpencil in 6 months, Superdirector in 6 weeks.


Boilerplate Copy

Short (50 words)

Drop a brand or profile URL. Get a strategic viral feed for your niche, analyze why videos work, and turn ideas into scripts, storyboards, prompts, and shot plans. Export anywhere. $29/mo. superdirector.app

Medium (100 words)

Drop a brand or profile URL into Superdirector and it builds brand context, finds what is working in your niche, and delivers a strategic feed of ideas you can actually use. From there it generates scripts, storyboards, prompts, and production plans for export into live-action or generative workflows. It is built for organic growth, not just one-off video creation. From Enlighten Animation Labs. $29/mo. superdirector.app

Full (150 words)

Superdirector is an organic brand growth and video intelligence product from Enlighten Animation Labs. Drop a brand or content URL and it builds a brand-aware feed of ideas, hooks, formats, and creative directions tailored to your niche. It analyzes what makes videos work, then turns selected ideas into scripts, storyboards, prompts, and production plans you can export into other tools or real-world production. Today, Superdirector does not natively generate final videos inside the product. The value is the intelligence layer: finding what to make, why it should work for your brand, and how to brief production clearly. Over time, the platform expands beyond video into posts, corpus, scheduling, collaboration, and broader brand systems. Alongside this launch, the team previews Superpencil — an agent-native visual thinking app where you draw and AI draws back on the same space. Superdirector is $29/mo at superdirector.app.


Story Angles

Tech Press

AI Social Media Planning That Starts From a URL

Drop a brand or content URL and Superdirector builds a strategic feed of brand-fit ideas, analyzes what is working in your niche, and turns selected directions into scripts, storyboards, prompts, and production plans. Built for social media brands that need repeatable organic growth, not more guesswork.

Creator and Film Press

Turn Trends Into Usable Creative Direction

Every content planning tool stops at generic inspiration. Superdirector goes from trend discovery to usable output: drop a URL, get a brand-aware feed of ideas, pick one, and receive the script, storyboard, prompts, and shot plan needed to brief production fast.

AI and Startup Press

Discovery-First Content Planning

Most tools jump straight to assets. Superdirector starts with what actually matters for growth: what should this brand make next, why will it work, and how should it be executed. It analyzes competitor hooks and production patterns, then writes the scripts, storyboards, prompts, and production plans.


Assets

Logos, screenshots, and founder headshots for media use.


Media Contact

Bell Chen

Founder & CEO

contact@enlightenanimation.com